Bob PeeblerFollowing his departure from ION Geophysical, former president, CEO and executive chairman, Bob Peebler launched his own consultancy firm, The Peebler Group, in January. After 40 years in the industry, Peebler says the idea to start the new company came from his fascination with technology; in particular how to turn technology into a business, and his wanting to help others by sharing what he has learned through experience.
“I’ve always enjoyed that,” he says. “Whether you’re a small company in the growth stage or a big company trying to reinvent yourself, there first needs to be a strategy behind it, but even more important, how do you turn a strategy into being implemented successfully by a company?”
Peebler says he also hopes to help bridge the gap between companies and private equity firms. “Probably 1020% of the time private equity companies can easily identify the winners when they walk in the door with a business plan, and 50% of the time they aren’t interested,” Peebler says. “Then there is that 30% that peak the firm’s interest, but they don’t have time to make complete sense of the company’s business plan.
“This is where we can help by doing more due diligence on the prospect company; including their technology and markets, and also help them further develop their business plan,” he says.
Peebler would like to help technology and services companies operating in the upstream oil and gas business find the right growth plan. In turn, Peebler wants to help private equity firms secure the right investment, serving as a translator between the two entities so that both get what they need from a potential partnership.
Peebler expects the consultancy to be fully up and running within the next few months.
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